Dhoni signs Rs 29-crore endorsement deal with Maxx Mobile

[Pankaj]

Riding on his popularity, Indian cricket team captain Mahindra Singh Dhoni has signed a Rs 29-crore endorsement deal with Maxx Mobile for a period of seven years.

"Maxx believes in Dhoni's potential and the performance that he has delivered over the years is a testimony to his talent. The seven-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the Maxx brand," Maxx Group CMD Ajjay Agarwal said.

The deal comes within days of Dhoni signing Rs 26-crore deal with the world's second largest spirits firm, UB Group.

Maxx Mobile, one of the recent entrants in India's mobile phone market, has emerged as a force to reckon with after having sold millions of handsets in less than two years.